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The golden rule of fantasy football Opportunity Is King. Just ask Tim Hightower, and every player ever tethered to Drew Brees. So when does efficiency matter? When things change. When an efficient player’s situation changes, past efficiency matters.

DeSean Jackson has been the most efficient wide receiver in the NFL the last four seasons, and Jameis Winston is one of the NFL leaders in deep balls per attempt. It’s wheels up for DeSean Jackson.

When Ty Montgomery carried the ball at Stanford, he posted a mind-bending 8.6 yards per carry, and then displayed excellent athleticism at the NFL Scouting Combine. Specifically, Montgomery’s 129.4 Burst Score reached the 90th percentile.

Ty Montgomery’s 2016 efficiency metrics indicates that he is poised to take over as the Packers’ bell cow back. With an all-around skill set in one of the NFL’s most efficient offenses, Montgomery looks like David Johnson-lite headed into this season.

The Bills traded Sammy Watkins to the Rams, and like a thief in the night, retirement stole Anquan Boldin. Left with a rookie wide receiver in Zay Jones, and newly acquired Jordan Matthews, here is the outlook we should have on the Bills 2017 receiving corps heading into the fantasy season!

During his five-year NFL career, Holmes has averaged 14.3 yards per reception, and has a chance to be an unexpected fantasy hero at some point this season. While he shouldn’t be touted when guys like Zay Jones and Jordan Matthews are healthy starts, he becomes an interesting pick should one of those players go down.

Adam Thielen w the signature dark horse fantasy producer of 2016. Thielen’s 44.6 PPR points in week 16 ranked No. 1 among NFL wide receivers, meaning savvy fantasy gamers who started Thielen in their fantasy football league Super Bowl likely won the championship.

Looking back at Thielen’s breakout season, for the first time in years, a wide receiver ranked in the top-10 across every key efficiency metric on PlayerProfiler.com, and yet, he is still available in the double-digit rounds of fantasy drafts.

Common sense would lead you to believe that an offseason spent practicing together and a full season of Bryant will lead to even more offensive success for Dallas, but that may not be the case.

In the first 8 games, Dallas will face the 9th most difficult schedule in terms of Pass Defense Efficiency, the 8th most difficult in terms of Rush Defense Efficiency, and the 27th most difficult in Total Defensive Efficiency. If Dallas’s passing volume increases, Beasley could push for a 90 catch season in 2017, a screaming bargain at his WR55 ADP.

James White was entrenched as the Patriots’ satellite back in 2016 and trailed only David Johnson and Le’Veon Bell in receiving. Finishing third in receptions and yards, while only playing 41.6-percent of snaps.

Although with new faces in the backfield, there is plenty of opportunity with LeGarrette Blount leaving behind 299 carries. With the bulk of the passing game work again for 2017, James White looks to be the best value Patriots RB to target in fantasy football leagues

Amari Cooper will experience a positive touchdown reversion based on his propensity to score touchdowns at Alabama.

Kelvin Benjamin is a poor man’s Devin Funchess, not the other way around, based on Breakout Age and College Dominator Rating.

Despite being notorious for drops, Fuller’s absence early in the season actually does lower the upside of the Texans offense. Wendall Williams scary athletic profile and college big play ability makes him the best choice to replace him in the offense.

Hopkins will likely see a bump in volume until Fuller returns. However, Williams remains a strong stash candidate in dynasty leagues. Williams would need to start over Jaelen Strong to be on the radar in redraft leagues.

Derek Carr should score less touchdowns in 2017 while Matthew Stafford should score more based on advanced stats, metrics and analytics for fantasy football.

Meanwhile, don’t be surprised if Spence Ware scores more than Tevin Coleman in 2017.

One explanation of this discrepancy between Jordan Howard and DeMarco Murray’s ADP may be the fact DeMarco Murray has been designated by the fantasy community as “injury prone.” Murray has missed exactly four games since 2012, and although it seems like he’s been around forever, this is only his 7th year in the league.

Assuming he won’t trip over his own feet running through the wide open lanes created by the threat of Aaron Rodgers in the passing game, the sky is the limit for Ty Montgomery, and he should be drafted higher than Dalvin Cook in all formats.