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When most people think of Zach Ertz they will usually mention how he seemingly only produces in the month of December, but Ertz was a featured part of the offense in 2016 as his 106 targets were the 5th most for a tight end and he was 1 of only 6 tight ends saw over 100 targets.

Zach Ertz’s 78 receptions, 816 yards, and 4 touchdowns were good for TE1 numbers, as Ertz finished No.3 in the league with 13.1 fantasy points per game. Zach Ertz possess the upside to best those numbers in 2017.

Bias in the fantasy football world is crippling. Vividness bias occurs when a recent performance skews the opinion on a player too much in either the positive or negative direction. Recency bias causes the fantasy owner to assess a player with extra emphasis on recent events.

My personal favorite, “My Guy” bias, is when a fantasy owner cannot think objectively about one of their favorite players. Let’s take a look at the fantasy players that are most affected by bias in current seasonal drafts.

Once upon a time, Dez Bryant scored 10 or more touchdowns in three consecutive seasons. A feat only matched by a few Hall of Famers. Michel Irvin did it just once.

Counter intuitively, no Ezekiel Elliott combined with difficult match-ups is good for Dez Bryant, because pass volume would spike in that case. Draft him with confidence in the late first round.

Late Round Tight End Roulette will always be a viable fantasy football draft strategy for as long as tight ends continue to have the highest fragility rate among the skill positions. As a result, we should target big-bodied, athletic pass-catching tight ends in the later rounds of our fantasy football drafts.

The best value tight ends in fantasy football over the years have been the 6-5, 250-plus pounders that see the field in high-leverage fantasy situations, namely on third downs and in the red zone. A number of players who fit this league-winning archetype will be available in the final rounds of drafts.

The Saints inability to field a competent defense has been a boon to fantasy players, resulting in a multitude of negative game scripts for Drew Brees and Co. to propel fantasy owners to championships. The Saints did little to address their defensive deficiencies and will enjoy numerous negative game scripts again this season.

Now tethered to one of the most efficient and best deep ball passing quarterbacks in the league in Drew Brees, Ted Gin should capitalize on the opportunity. He is an intriguing late round flyer at his fantasy football ADP of WR60 and should be a mainstay in your DFS lineups in 2017.

The golden rule of fantasy football Opportunity Is King. Just ask Tim Hightower, and every player ever tethered to Drew Brees. So when does efficiency matter? When things change. When an efficient player’s situation changes, past efficiency matters.

DeSean Jackson has been the most efficient wide receiver in the NFL the last four seasons, and Jameis Winston is one of the NFL leaders in deep balls per attempt. It’s wheels up for DeSean Jackson.

When Ty Montgomery carried the ball at Stanford, he posted a mind-bending 8.6 yards per carry, and then displayed excellent athleticism at the NFL Scouting Combine. Specifically, Montgomery’s 129.4 Burst Score reached the 90th percentile.

Ty Montgomery’s 2016 efficiency metrics indicates that he is poised to take over as the Packers’ bell cow back. With an all-around skill set in one of the NFL’s most efficient offenses, Montgomery looks like David Johnson-lite headed into this season.

The Bills traded Sammy Watkins to the Rams, and like a thief in the night, retirement stole Anquan Boldin. Left with a rookie wide receiver in Zay Jones, and newly acquired Jordan Matthews, here is the outlook we should have on the Bills 2017 receiving corps heading into the fantasy season!

During his five-year NFL career, Holmes has averaged 14.3 yards per reception, and has a chance to be an unexpected fantasy hero at some point this season. While he shouldn’t be touted when guys like Zay Jones and Jordan Matthews are healthy starts, he becomes an interesting pick should one of those players go down.

Adam Thielen w the signature dark horse fantasy producer of 2016. Thielen’s 44.6 PPR points in week 16 ranked No. 1 among NFL wide receivers, meaning savvy fantasy gamers who started Thielen in their fantasy football league Super Bowl likely won the championship.

Looking back at Thielen’s breakout season, for the first time in years, a wide receiver ranked in the top-10 across every key efficiency metric on PlayerProfiler.com, and yet, he is still available in the double-digit rounds of fantasy drafts.

Common sense would lead you to believe that an offseason spent practicing together and a full season of Bryant will lead to even more offensive success for Dallas, but that may not be the case.

In the first 8 games, Dallas will face the 9th most difficult schedule in terms of Pass Defense Efficiency, the 8th most difficult in terms of Rush Defense Efficiency, and the 27th most difficult in Total Defensive Efficiency. If Dallas’s passing volume increases, Beasley could push for a 90 catch season in 2017, a screaming bargain at his WR55 ADP.