The Case for the Beta Receiver in Fantasy Football
by Colby Jackson, March 27, 2022Fantasy football is obsessed with “alpha” receivers who look dominant and can make monster contested catches. However, this provides an opportunity to find cheaper alternatives that will outperform ADP and ultimately help win leagues. Targets score fantasy points. And these receivers have “alpha” production, while coming at “beta” price points.
Brandin Cooks is consistently overlooked in the fantasy football community, and size is a big reason. 2021 was quietly a career year for Cooks, in which he posted highs in targets and receptions. Davis Mills also flashed in his rookie season, and will pay dividends for both the Texans offense and Cooks if his development continues in 2022. It also helps that Cooks is an elite-athlete who has 4.33 (98th-percentile) speed and a 98th-percentile Agility Score.