Meet the Metric – Target Quality Rating
by Taylor Williams, August 2, 2021By weighting Catchable Target Rate by Average Target Distance, we see different WRs who are in similar per-target situations for scoring fantasy points. Cooper Kupp has a remarkably high 83.2-percent (No. 17 among qualified wide receivers) Catchable Target Rate. Those targets came with a 6.6 (No. 103) Average Target Distance. He is likely to convert his targets into receptions. From a fantasy perspective, each individual reception is not generating significant fantasy point-scoring opportunity.
Conversely, Mike Williams has a low 65.9-percent (No. 100) Catchable Target Rate on a 14.8 (No. 9) Average Target Distance. He’s not nearly as likely to catch every target he receives, but when he does, they are likely to generate more fantasy points due to being deeper down the field. Those deeper receptions rack up more yards and more touchdowns. He and Kupp play differently, but their per-target opportunity is the same through the lens of Target Quality Rating.