Welcome to the Weekly Fantasy Football Usage Report, Week 7 edition. Volume is paramount in fantasy football, and a player’s usage determines the type of volume they receive. Each week, I’ll look at different usage trends across the NFL to help us prepare for the rest of the season and beyond.
Let’s talk about Week 7.
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Fantasy Football Usage Report | Week 7
Is A.J. Brown Losing His Role?
Last week, A.J. Brown returned from injury, and while he had a tough day with drops, he was back in a great role. In Week 6, Brown earned a 31.3% target share while running 97.1% of the routes and playing 76.5% of the snaps. In Week 7, Brown played a full game, but his usage dropped.
Against the Bears, Brown played 92.5% of the snaps, ran 91.7% of the routes, and saw his target share drop to 19.4%. If we’re being honest, this makes sense. Brown has not looked like himself when playing this season. We have to come to grips with the possibility that we’re witnessing the beginning of the end for Brown. I’m not ready to bench him in 3-WR leagues, but it’s a discussion now.
Juwan Johnson’s Time to Shine Is Over
Juwan Johnson got off to a hot start at the beginning of the season, building on his 2025 breakout, but he’s slowed down considerably. Over his last three games, Johnson has been a complete non-factor.
It’s over for Juwan Johnson.
You can drop him in redraft.
He has 4 catches for 16 scoreless yards in his 10 quarters, including nothing in the last 6. pic.twitter.com/Zwp7rbK2hr
— Dynasty FF Wolf (@DynastyFFWolf) October 25, 2026
During that time, Johnson has played 59.2% of the snaps, run 59% of the routes, and has earned only 7.5% target share. He’s also caught five total passes and has averaged 2.4 PPR fantasy points per game. Johnson’s role in the offense has mostly disappeared, and it gets worse. Jordyn Tyson is expected back as early as Week 9, and that will decrease the available opportunities for everyone other than Chris Olave. Johnson shouldn’t be on your roster anymore if he still is.
J.J. McCarthy’s First Start as a Giant
Coming off a ridiculous fourth quarter after stepping in for Jameis Winston, J.J. McCarthy was named the starter for the Giants. His first start came in a tough matchup against the Texans, but McCarthy had one of the best games of his young career.
Leading the Giants to an overtime win, McCarthy completed 71.4% of his passes, averaged 9.0 yards per attempt, and didn’t turn the ball over. He played aggressively and consistently made impressive throws down the field. Perhaps more importantly, he fed Malik Nabers, who had a great game himself. McCarthy has a real chance to get his career back on track with the Giants, and this was a big step in that direction.
KC Concepcion’s Breakout Game
KC Concepcion had been on the verge of a breakout game all season. The first-round draft pick has been used in a variety of ways and has had a good role from day one. Unfortunately, he and Deshaun Watson have had trouble connecting at times, and Concepcion had yet to have a big day. That changed in Week 7.
KC Concepcion‘s Advanced Metrics
Against the Titans, Concepcion caught eight of his 10 targets for 129 receiving yards and added another 23 yards on the ground, giving him 23.2 PPR points on the day. Excluding Week 5, when he left early due to a concussion, Concepcion sports a 23.2% target share while running 84.2% of the routes and playing 79.9% of the snaps. Add in the occasional rushing work, and Concepcion has a great role in the Browns’ offense. Concepcion is a top-36 WR in PPR leagues. In standard or half-PPR formats, he has a little less value as he’s not likely to catch many touchdowns with Deshaun Watson at quarterback.
Jordan Mason Returns
Jordan Mason has been missing in action since Week 1 due to a thumb injury that landed him on injured reserve. In that first game, it was clear Mason was going to be a big part of the Vikings’ rushing attack. While he was gone, Aaron Jones took on almost the entire backfield and played well. Luckily for Mason managers, he led the backfield in his return.
In Week 7, Mason led the backfield with 64.4% of the snaps and earned 63% of the backfield opportunities against the Colts. He even led all the Vikings running backs in targets, although I wouldn’t expect that to continue. Still, this is a nice role for Mason on a Vikings team whose defense should continue to create favorable game scripts for the run game. Mason is a low-end RB2 moving forward.
Baker Mayfield is Back
After missing time due to a dislocated thumb on his throwing hand, Baker Mayfield returned in Week 7 for a divisional matchup against the Panthers. With his thumb injury being on his throwing hand, it was natural to have concern over how Mayfield would be able to perform. Unfortunately, we didn’t exactly get an answer.
Mayfield only attempted 11 passes against Carolina in Week 7 due to an unusual game script. The Buccaneers used their run game early to move down the field and score. Then the defense got a scoop-and-score, putting the Panthers in catch-up mode early. With the game easily in control, the Buccaneers continued to rely on their run game to win. Without much to go on in this one, perhaps the next game will tell us more about Mayfield’s health.
Omar Cooper Jr. Keeps it Going
Coming off a massive performance in his first game back from injury, Omar Cooper Jr. repeated the feat in Week 7. This week, Cooper again led the Jets pass-catchers, this time with 22.5 PPR points. Cooper earned a 16.7% target share on 69.7% of the routes while playing 64.4% of the snaps. He was highly efficient again, catching all five of his targets and turning them into 115 yards and a touchdown.
Omar Cooper Jr is the first Jets rookie with 100+ Rec yds in consecutive games since Al Toon in 1985, #Jets
— Rich Cimini (@RichCimini) October 25, 2026
It’s only two games, but the rookie looks like a seriously talented player whose combination of downfield ability and after-the-catch prowess will help him turn a little into a lot. Additionally, this type of impressive play will lead to more snaps, and, in turn, more opportunities. It’s also nice that even with Adonai Mitchell returning this week, Cooper stayed as Garrett Wilson‘s running mate. Cooper is a top-36 WR for the rest of the season, with room to go up.
Chase Brown’s Role Is Still Good
Over the last couple of seasons, Chase Brown has earned a great role for the Bengals and produced with it. He hasn’t always been the most efficient back, but his ability to handle high-impact opportunities has held up his profile. So far in 2026, Brown hasn’t delivered the consistent production we’re used to, but his role in the offense is still excellent.
Through seven weeks, Brown has handled 72.3% of the backfield opportunities with a 13.7% target share while playing 71.1% of the snaps. Make no mistake, this is a fantastic role for a running back. The problem for Brown is that he hasn’t done much with it so far. But in fantasy football, you want to follow the volume. Brown has it; the fantasy points are coming.
Josh Jacobs Returns
Josh Jacobs returned in Week 7 against the Lions after spending the first six games on the Commissioner’s Exempt List . While he was gone, Jacobs was still able to attend team meetings, so he wasn’t expected to start slow in his first game back. Still, Jacobs shared the backfield more than many expected.
This week, Jacobs played 52.2% of the snaps and handled 75% of the backfield opportunities. Jacobs was inefficient as a runner, turning his 11 carries into only 36 yards, but had a great receiving day. With the Lions doing their best to slow down Matthew Golden and Christian Watson, Jacobs earned a 15.6% target share. He caught five of his seven targets for 55 yards and a touchdown, and should have had another. Most importantly, the Packers kept their pass-heavy ways. If Jacobs continues to be active in the passing game, he’ll be just fine for fantasy.
Jonah Coleman Is Taking Over
We briefly got to see Jonah Coleman in Week 2 when RJ Harvey was out. Coleman played well enough against a tough run defense to make you think he may have earned more opportunities moving forward. Unfortunately, after the game, we learned Coleman had suffered an injury and would miss time. Returning in Week 7, Coleman found himself leading the Broncos’ backfield.
Jonah Coleman‘s Advanced Metrics
Against the Cardinals, Coleman led the Broncos’ running backs with 49.2% of the snaps and 50% of the backfield opportunities. Still, this is a three-headed backfield. Leading a three-way split only gets you so far in fantasy. With that said, Coleman already earning this much of the backfield is noteworthy, and he could earn more in the future. Coleman is great bench depth for now, and he may not stay on fantasy benches for long.
