PlayerProfiler is home to award-winning dynasty rankings and tools. Our Dynasty Deluxe package includes complete Dynasty Rankings, Rookie Rankings, Trade Analyzer, Draft Planner, Mock Drafts, and more. Check it out! Below, Wolf Trelles-Heard touches on player values in a dynasty market report with a buy, sell, and hold.
It’s nearly go time for us fantasy footballers. The regular season is less than a month away, and while you’re busy mock drafting and prepping for your redraft leagues, don’t forget about your dynasty rosters.
Training camp and preseason always bring a flurry of hype: beat reports, practice highlights, and coachspeak that get everyone excited after six long months without football.
Use that buzz to your advantage. Strike up conversations with your league mates whenever news drops. Player values can shift fast this time of year, and staying ahead of the curve can lead to some sneaky-good trades.
I’ve highlighted three players I think you should buy, sell, or hold, depending on your roster build. Check them out below—and go make some deals.
Buy: DeMario Douglas, WR – New England Patriots
Exercising outdoors. Renting books from the local library. Listening to music or podcasts on your devices. Acquiring DeMario “Pop” Douglas in dynasty leagues.
All things that are essentially free. And who doesn’t love that?
Currently going in Round 15 or later in startups, Douglas has shown out in training camp. Many of the beat reporters covering the Patriots have gushed about his play, noting that he looks like the top weapon for quarterback Drake Maye. With Josh McDaniels back in town calling the plays, Douglas could be headed for a Khalil Shakir-type breakout in his third season.
DeMario Douglas’ Advanced Metrics
A sixth-round draft pick in 2023, Douglas has led all Patriots wide receivers in yardage the last two seasons with 561 and 621. He could continue that streak this year in McDaniels’ offense, which loves to feature the slot receiver. Douglas played 493 snaps from the slot last year (4th-most in the NFL) and displayed elite efficiency in that role, ranking no. 2 among all WRs in win rate vs man coverage (42.9 percent) and no. 9 in route win rate (52.5 percent).
At 5-8, 179 pounds, Douglas has a similar build to Wes Welker and Julian Edelman, past stars who thrived inside under McDaniels. He should have little competition for most of those slot snaps. It’s his role to lose. His success will depend on how much volume he gets while competing for targets with Stefon Diggs, Kayshon Butte, Hunter Henry, and rookie Kyle Williams, and how well Maye develops in his second season.
Douglas is a player who fits all dynasty builds. He’s a cheap piece for contenders who need more WR depth and, at 24 years old, offers rebuilders a chance to play him now and flip him later for profit if he flashes.
I’d happily buy for a future 3rd for him. Toss in a 4th if need be. Better yet, try to acquire him as a throw-in in a larger deal.
Sell: Jake Ferguson, TE – Dallas Cowboys
Things are looking up for Jake Ferguson. He’s fully healthy after battling a sprained MCL and a concussion in 2024. He’s financially secure, recently signing a 4-year, $52-million extension. And he’s one of the main cogs in what should be an air-oriented offense in Dallas this season.
I’m using all of those positives as selling points to try and unload him.
Jake Ferguson’s Advanced Metrics
After a TE9 finish in 2023, Ferguson cratered to TE25 last season. A lot factored into that: the injuries, Dak Prescott missing half the season, and the Cowboys as a whole being downright dreadful. Excuses aside, Ferguson averaged just 8.4 yards per reception and scored the same number of touchdowns as you and me. Zero.
The efficiency metrics tell the story:
- No. 21 in target separation
- No. 24 in yards per route run
- No. 36 in Dominator Rating
- No. 135 in expected points added
I’m also not excited about new head coach Brian Schottenheimer. Even though he was the offensive coordinator in 2023 during Ferguson’s breakout season, it was former HC Mike McCarthy calling the plays. Schottenheimer has a long track record of not prioritizing the TE position. Per PFF, in 12 years as an OC, only one TE has ever finished with a top-16 season under Schottenheimer, and none have exceeded five touchdowns.
That’s a major red flag for Ferguson’s outlook, no matter how much Prescott likes to target him on easy, underneath throws.
Add in the fact that WR George Pickens is now in town, soaking up targets as the No. 2 weapon behind CeeDee Lamb, and Ferguson’s volume and scoring upside seem capped.
If someone in your league is excited about the contract extension and is offering, say, two future 2nds, consider him gone. If you’re rebuilding, I’d rather have Isaiah Likely instead. Or I’d take a young running back like Zach Charbonnet or Trey Benson with a small sweetener on top.
Hold: Breece Hall, RB – New York Jets
It wasn’t the best offseason for Breece Hall. The coaching staff that drafted him is gone. New HC Aaron Glenn has been gushing about second-year rusher Braelon Allen and talking about creating a dynamic committee. Hall’s also seen two of his 2022 classmates, Garrett Wilson and Sauce Gardner, get massive contract extensions from the team.
Hall recently admitted that he’s not expecting a new deal himself, acknowledging the reality of the regime change.
“I wasn’t drafted by them, I’m not their guy,” said Hall. “…I’ve got to prove it every day. It’s always, ‘he’s got potential,’ but I want to be the product.”
Sure sounds like 2025 could be Hall’s last season in the Big Apple.
But that might not be such a bad thing for Hall managers. A change of scenery could ultimately boost his value.
Breece Hall’s Advanced Metrics
After finishing as the overall RB2 in PPR scoring in 2023 and seemingly on his way to stardom, Hall regressed last season. His attempts, rushing yards, catches, receiving yards, and TD total all slipped, and he finished as RB16, averaging 15.1 points per game.
Usage Concerns Loom
As he tries to prove he’s worth a new deal and notch his first 1,000-yard rushing season, Hall faces more competition for touches, both from Allen and from new QB Justin Fields. Fields will get a few designed totes per game due to his elite rushing ability. He had over 50 yards on the ground in three of his six starts for the Pittsburgh Steelers last season.
Hall’s receiving work could take a hit as well. Since 2022, Fields leads the NFL with a 32-percent rush rate on dropbacks. Those scrambles mean fewer dumpoffs, and receiving is where Hall butters his bread. Last season, among all RBs, he ranked:
- No. 4 in receiving yards (483)
- No. 4 in catches (57)
- No. 1 routes run (423)
If someone in your league still values Hall like a top 5 RB (his value from one year ago) and offers a strong package for him, feel free to take it. If not, hold tight. This time next year, Hall could be the bell cow on a new team with the lucrative contract New York refused to give him.
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Wolf Trelles-Heard is a fantasy football contributor for PlayerProfiler. Find him on X at @DynastyFFWolf.
