Keon Coleman is currently fighting for scraps in a WR3 rotation with Josh Palmer while DJ Moore and Khalil Shakir soak up the actual high-value volume in Buffalo. The Bills are holding onto him for depth, but don’t get it twisted: the “Year 3 Breakout” is a fairy tale for a guy who hasn’t shown he can win consistently against NFL secondaries.

Coleman is effectively a roster-clogger masquerading as a prospect, and the opportunity metrics are screaming that his ceiling is permanently capped. Coleman is a classic “sell-low” candidate as his value is built on historical draft capital. Savvy dynasty managers are moving him for a mid-to-late rookie pick(s), or a more productive veteran, before the Bills inevitably draft his replacement and his market price hits zero.