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Do you remember the Super Bowl, that game where Atlanta squandered a 25-point lead in the second half? Down huge, the Patriots were forced to throw and throw and throw some more. The real Super Bowl MVP James White scored 45.9 points, meanwhile LeGarrette Blount scored 3.1 points. Because game script.

Melvin Gordon: less than half of his 2016 carries came with a lead — that will likely change this season. Dalvin Cook lands on the Vikings who face a soft schedule in 2017 and get to jumpstart their fantasy season against the Saints in week 1.

Of Freeman’s close to 300 touches in 2016, only 75 came with the Falcons trailing. That kind of dominance is generally unsustainable year to year. If the Falcons point differential closes in 2017, that means less touches for the front-running Devonta Freeman this season.

In 2017, Devonta Freeman will be competing with one of the most explosive running backs in the league for a dwindling share of running back touches this season, and that guy is a first round pick in fantasy football? Good luck with that.

It’s never a good look when a player is traded days before the start of the regular season. But when some of these recent trades involve long-time favorites of the Underworld, optimistic speculation has no choice but to run rampant.

Sammie Coates will benefit from the presence of 2016 first round pick Corey Coleman and the super-efficient Kenny Britt, mainly because he won’t need to see a ton of volume to be effective with those players in the fold. He also offers much more in the way of explosive upside as Cleveland’s third receiver than any of the team’s other options.

DeVante Parker was a darling of the fantasy football draft community just two years ago. Two underwhelming seasons later and fantasy owners have forgotten about his potential. Finally coming off injury and reports are that Parker has dedicated himself to his craft.

2017 is the ultimate buy low opportunity to get DeVante Parker in fantasy football. His player profile features outstanding advanced stats, metrics, and analytics.

When most people think of Zach Ertz they will usually mention how he seemingly only produces in the month of December, but Ertz was a featured part of the offense in 2016 as his 106 targets were the 5th most for a tight end and he was 1 of only 6 tight ends saw over 100 targets.

Zach Ertz’s 78 receptions, 816 yards, and 4 touchdowns were good for TE1 numbers, as Ertz finished No.3 in the league with 13.1 fantasy points per game. Zach Ertz possess the upside to best those numbers in 2017.

Bias in the fantasy football world is crippling. Vividness bias occurs when a recent performance skews the opinion on a player too much in either the positive or negative direction. Recency bias causes the fantasy owner to assess a player with extra emphasis on recent events.

My personal favorite, “My Guy” bias, is when a fantasy owner cannot think objectively about one of their favorite players. Let’s take a look at the fantasy players that are most affected by bias in current seasonal drafts.

Once upon a time, Dez Bryant scored 10 or more touchdowns in three consecutive seasons. A feat only matched by a few Hall of Famers. Michel Irvin did it just once.

Counter intuitively, no Ezekiel Elliott combined with difficult match-ups is good for Dez Bryant, because pass volume would spike in that case. Draft him with confidence in the late first round.

Late Round Tight End Roulette will always be a viable fantasy football draft strategy for as long as tight ends continue to have the highest fragility rate among the skill positions. As a result, we should target big-bodied, athletic pass-catching tight ends in the later rounds of our fantasy football drafts.

The best value tight ends in fantasy football over the years have been the 6-5, 250-plus pounders that see the field in high-leverage fantasy situations, namely on third downs and in the red zone. A number of players who fit this league-winning archetype will be available in the final rounds of drafts.

The Saints inability to field a competent defense has been a boon to fantasy players, resulting in a multitude of negative game scripts for Drew Brees and Co. to propel fantasy owners to championships. The Saints did little to address their defensive deficiencies and will enjoy numerous negative game scripts again this season.

Now tethered to one of the most efficient and best deep ball passing quarterbacks in the league in Drew Brees, Ted Gin should capitalize on the opportunity. He is an intriguing late round flyer at his fantasy football ADP of WR60 and should be a mainstay in your DFS lineups in 2017.

The golden rule of fantasy football Opportunity Is King. Just ask Tim Hightower, and every player ever tethered to Drew Brees. So when does efficiency matter? When things change. When an efficient player’s situation changes, past efficiency matters.

DeSean Jackson has been the most efficient wide receiver in the NFL the last four seasons, and Jameis Winston is one of the NFL leaders in deep balls per attempt. It’s wheels up for DeSean Jackson.