This year’s rookie wide receiver class may have started slow, but they are coming on strong. Just ask the NFL’s cheeky touchdown celebration king, JuJu Smith-Schuster. Smith-Schuster is quickly becoming the ying to Antonio Brown’s yang and put Martavis Bryant in witness protection. Despite having just turned 21 years old, JuJu is the most efficient receiver in the NFL. And he is the only receiver ranking in the top-3 in air yards as well as PlayerProfiler’s signature advanced stats and metrics such as Target Premium and Production Premium. His next two opponents are the Titans and Packers, so get him active in all formats.
| Metric | Value | Rank |
| Air Yards | 386 | #2 |
| Yards Per Target | 12.1 | #2 |
| Production Premium | +52.0 | #2 |
| Target Premium | +69.5% | #2 |
Kenny Golladay, WR, Lions
Kenny Golladay is surging as well. He was drafted by Detroit as the most impressive rookie wide receiver that few fantasy analysts knew existed. However, Golladay was the rare receiver with both an 80th percentile College Dominator Rating and Speed Score. Now, Golladay’s role continues to expand. Golladay commanded more targets than Marvin Jones once again in week 10.
| Metric | Value | Percentile Rank |
| College Dominator | 41.8% | 83rd |
| Speed Score | 110.7 | 92nd |
| Catch Radius | 10.17 | 79th |
Corey Davis, WR, Titans
Don’t forget about Corey Davis. Davis was a mega-producer all four years in college, posting an astronomical 5000-plus receiving yards before becoming a top-10 draft pick. Despite battling hamstring issues this season, he already has two 10-target games on his rookie resume. Last week, he officially relegated Eric Decker strictly to slot duties and led the team in targets. Over the next six weeks, he faces four of the NFL’s most wide receiver-friendly defenses. It’s wheels up for Corey Davis.
