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Now heading into 2021, Atlanta hired Tennessee Titans offensive coordinator Arthur Smith as head coach. Smith’s offenses in Tennessee were run-heavy, but have ranked in the top five in both Play Action and Pre-Snap Motion Rates, while Koetter’s Falcons have been in the bottom half of the league. Even if he dials back the sheer volume of the passing game, an efficiency boost can make up the difference.

The Rams have actually been below league average in Pass Rate in three of Sean McVay’s four seasons, but the Rams run so many plays that they still have averaged 577 attempts per season. In addition, they rank top ten in Neutral Game Script Pass Rate, top five in Pre-Snap Motion Rate, and No. 3 in Play Action Rate.

Look for offensive fit and/or a unique opportunity when evaluating a rookie’s fantasy outlook. Brandon Aiyuk’s game is similar to Deebo Samuel’s, and seeing that he would fit right into the 49ers offense helped raise him as “my guy.” Ultimately, Aiyuk caught short passes, shed tackles, drew Deep Targets, and received rushing carries in a multi-faceted role, like Samuel’s in 2019.

Devin Singletarys’s rookie year efficiency and production led me to believe he would be the lead back with rookie Zack Moss behind him. Honestly, I got carried away staking my claim into the next “great” fantasy PPR running back, trying to find another Alvin Kamara, and his ADP for 2020 was low enough for me to believe he would be a high-reward RB2.

There are no other WRs like Allen Robinson on Chicago’s roster. He’s 6-2, 220-pounds. He’s fast – with a 103.2 (78th-percentile among qualified wide receivers) Speed Score, athletic – with a 129.8 (87th-percentile) Burst Score, and he has a 10.28 (91st-percentile) Catch Radius. Their other receivers – Damiere Byrd, Marquise Goodwin, Darnell Mooney and newcomer Dazz Newsome – are older, tiny and/or late-round special teams candidates with average-at-best measurables.

Andy Dalton is a 34-year old, now average-at-best QB on a one-year deal. Per Pro Football Reference, he hasn’t been in the top half of QB rankings in the last four seasons. He doesn’t run. We could look further into his metrics but it really doesn’t matter. If Dalton starts all 17 games and/or Nick Foles has to come in, the GM and head coach will be fired and the new coach will not move into 2022 with Dalton at the helm.

Joe Brady unlocked Joe Burrow. Zach Wilson played well against zero great defenses and has some Drew Lock to his game.

Devonta Smith is Marvin Harrison in best-case scenario. Dax Milne is a late-round pick.

If Nick Chubb and J.K. Dobbins switched jerseys for a game, casual football fans would not bat an eye. Dobbins has a slighter frame at 5-10 and 209-pounds, compared to the larger Chubb who is 5-11 and clocks in at 227-pounds. Both running backs are built compact, which gives them their natural power but does not take away from their blazing speed. These traits are confirmed by their impressive 98th-percentile SPARQ-x scores.

Both backs set themselves apart from the rest of the pack by each ranking top 5 in advanced elusiveness statistics such as True Yards Per Carry, Yards Per Touch, Breakaway Run Rate, Juke Rate, Expected Points Added, and Yards Created Per Touch. In plain English, these dudes make defenders miss and can take it to the house. Unfortunately, the lack of receiving involvement has followed them from college into the NFL, at least thus far.

While Josh Imatorbhebhe’s lack of college production can be explained, the landing spot isn’t ideal. The Jacksonville Jaguars are loaded up at the wide receiver position, but the good news is that the majority of those ahead of the Illinois product are expendable, and more than passable on the depth chart. He has the athleticism to turn heads and make an impression.

At 6-3 and 207-pounds, Tamorrion Terry ran a 4.50 (68th-percentile among qualified wide receivers) 40-yard Dash and posted a 103.7 (80th-percentile) Speed Score. D’Wayne Eskridge will have his opportunity and there are other players to pass along the depth chart, but should Terry impress early in camp, Pete Carroll has shown he’ll ride talent over draft capital (a la Russell Wilson). 

Kyle Pitts is headed to Atlanta. Chris Evans is underrated in dynasty.

Noah Fant is a dynasty smash before the Broncos upgrade quarterback. Speed matters more to Nico Collins and Anthony Schwartz.

The success of Mike Gesicki and other late-round tight ends last season confirmed the process of fading the average draft positions outside of the “Big Three.” Past Travis Kelce, George Kittle, and Darren Waller, the Fantasy Points per Game differential between TE1’s will be within two to three points per game. Buying early into a small differential carries a heavy opportunity cost.

Quarterback play was a factor I did not consider enough when drafting wide receivers in 2020. I valued D.J. Chark over the likes of Will Fuller and Stefon Diggs. This was bad process, and my most fatal error. If a receiver like Chark can only attain quality targets in shallow ranges, it will be difficult for him to produce.

Production Premium is particularly helpful when assessing players after they change teams in free agency or are traded. Two players, both making their way to new teams in 2021, featured among the top seven last season while on their old teams. Nelson Agholor posted a +26.3 (No. 6 among qualified wide receivers) Production Premium, while Corey Davis delivered a +24.3 (No. 7) mark.

At the other end of the scale, the Arizona Cardinals may have bid against themselves in signing former star A.J. Green. His 2020 campaign showed a player a long way past his best. He was neither productive, nor efficient, and finished with a -37.0 (No. 89) Production Premium.

If you blame the situation for your favorite player’s failure, you never have to be wrong. You can push the blame onto the coach, or quarterback, or the helmet decal every time you miss. There is no such thing as a lock in the NFL draft. But if you’re going to make a bet on someone, you want to bet on prospects that produce like Rashod Bateman.

Is Rashod Bateman going to be Stefon Diggs, Justin Jefferson or A.J. Brown? Not likely in year one. But rookie picks demand positive assumptions because dynasty leagues are won when players hit their ceilings. If Bateman does, it will have an outsized effect on the way Baltimore runs its offence and how efficient of a passer Lamar Jackson can be.