Services for Publishers

Enterprise Data Integration

Writing sophisticated content about football is challenging for even the most analytical minds in sports media. RotoUnderworld offers tools to seamlessly incorporate advanced stats and metrics into online articles and player pages.


Launch Hyperlinker

Option 1: The Hyperlinker


RotoUnderworld offers sports media publishers and bloggers a The Hyperlinker, web-based bookmarklet allowing writers to create hyperlinks to player pages with a click.

Once player names are hyperlinked, PlayerProfiler generates reciprocal links back to native publisher content. Leveraging the Hyperlinker creates a symbiotic traffic vortex between PlayerProfiler and its publishing partners.

The Hyperlinker Interface and Related Articles Panel


Option 2: Player Cards


RotoUnderworld offers fully integrated player cards for publishers with robust in-house player pages. Articles with player cards feature a subtle “advanced info” icon to enhance user engagement, particularly among the sophisticated sports fan and fantasy gamer demographics.

Article Featuring Embedded Player Card

Clicking the icon next to a player’s name (see Mike Evans example), activates a mini PlayerProfiler player card featuring one-click access to workouts, efficiency metrics, game log, college stats, and injury history.

Embedded Player Card Mini-window


Option 3: Seamless Info Panels


Like baseball (OPS, WAR) and basketball (PER, WS), a mainstream sports media analytics movement in football is immanent. As the football fans and fantasy football enthusiasts become more sophisticated, RotoUnderworld’s fully embedded info panels enhance existing sports media and fantasy football platform player pages.

Many sports media and fantasy football platforms offer dedicated player profile pages to their user base. These pages often feature a headshot, core player data (height, weight, college), and full-season statistics, but info gaps may include: athleticism, on-field efficiency, college performance, contract status, and player health.  

RotoUnderworld’s commercial clients render info panels seamlessly via iFrame to provides a richer, more engaging user experience. Commercial have ultimate flexibility to choose which info panels to display on an ad hoc basis.  

  • Include: Workout Metrics, College Stats, Contracts, and Injuries
  • Do Not Include: Game Log, Efficiency Metrics and Trending Graphs

Mock Player Page with Embedded Info Panel 


Option 4: Automated Data Service


RotoUnderworld is an authoritative data source for football player information not available through traditional stats services. We bridge the player profile data gap by delivering the following data elements:

  • Game Logs
  • Workout Metrics (40-time, bench press, Wonderlic scores)
  • On-field Efficiency (contested catches, evaded tackles, yards after contact)
  • College Performance
  • Complete Injury Histories
  • Full Depth Charts (including futures contracts and practice squads)
  • Player Contracts

Atlanta Falcons Full Wide Receiver Depth Chart


Keenan Allen Complete Injury History


RotoUnderworld delivers data to sports media organizations as a web service via secure API feed. We provide commercial clients with the necessary technical resources, API documentation, and authentication credentials to implement a fully automated, secure socket layer (SSL) data feed.  


Enterprise Content License

Sports media organizations create content consumed by millions of fantasy football enthusiasts who value evidenced-based game flow predictions, player value propositions, and fantasy football advice.  In order to generate accurate weekly player projections and write sophisticated, well-reasoned articles, the staff requires performance metrics and advanced stats that go beyond box score and game log data.

To meet these requirements, RotoUnderworld LLC provide commercial clients with access to via live look-up player pages and a point-and-click custom data query tool.   


Odell Beckham Jr. Player Page


Data Analysis Tool for Sports Writers, Editorial Staff, and Video Production Professionals


Advanced Data Elements

RotoUnderworld delivers a full suite of advanced statistics and metrics from collegiate performance metrics to NFL Scouting Combine measurables to advanced on-field statistics from the 2013-2016 NFL seasons (data sourcing and background information available here:

RotoUnderworld employs a team of game analysts (20+) who chart every game of the NFL Regular Season enabling more than 100 advanced data elements to be made available to commercial clients.

Partial list stats and metrics for each skill position:


  • Hand Size
  • 40-time
  • Throw Velocity
  • Wonderlic Score
College Production
  • College YPA
  • College QBR
Performance Metrics
  • Offensive Line Pass Protection Score
  • Supporting Cast Efficiency
  • Danger Plays
  • Interceptable Passes
  • Money Throws
  • True Completion Percentage
  • Red Zone Completion Percentage
  • Downfield Completion Percentage
  • Under Pressure Throws
  • Play-action Passes
  • Air Yards
  • Adjusted Yards Per Attempt
  • Pass Attempt Depth/Distance
  • True Passer Rating
  • Fantasy Points Per Drop Back

Running Backs

  • Speed Score
  • Agility Score
  • SPARQ-x Score (NIKE’s overall athleticism metric)
  • Athleticism Score (RotoUnderworld’s signature athleticism metric)
College Production
  • College YPC
  • College Target Share
Performance Metrics
  • Opportunity Share (percentage of team RB carries + targets)
  • Game Script
  • Red Zone Carries
  • Yards Per Touch
  • Yards After Contact
  • Evaded Tackles
  • Breakaway Runs
  • Yards Per Carry vs. Base Defenses
  • Production Premium (RotoUnderworld’s proprietary efficiency metric)
  • Offensive Line Run Blocking Score
  • Fantasy Points Per Snap
  • Best Comparable Player

Wide Receivers & Tight Ends

  • Arm Length
  • Height-adjusted Speed Score (HaSS)
  • Burst Score
College Production
  • College Dominator Rating
  • Breakout Age
Performance Metrics
  • Target Share
  • Red Zone Targets
  • Target Depth/Distance
  • Yards Per Target
  • Yards Per Pass Route
  • Slot Percentage
  • Catch Rate
  • Drops
  • Contested Catches
  • Target Separation
  • Fantasy Points Per Target
  • Injury History


Performance Metrics
  • Catch Rate Allowed
  • Coverage Rating
  • Yards Per Reception Against
  • QB Rating Allowed
  • Slot Rate


For More Information Contact: Matt Kelley